YOUR ORGANISATION’S VISION AND MISSION STATEMENTS MAY NEED TO BE RESTATED
Vision and Mission statements ensure better focus, consistency and unity of purpose. The challenge with the statements I have come across is that they are long and winding, full of words and at times both seem to be saying the same thing. In addition, there is likely to be different versions of the Vision and Mission statements emanating from sources such as the website, annual report and the existing strategic plan of the organisation. Restating or validating an organisation’s Vision and Mission statements should be part of the process to review its Strategic Plan. The need for a restatement is prominent when staff, unless they describe the statements, are not able to recall or communicate both statements readily to guide their dealing with clients, the media, visitors and the general public. I intend to give a guide to what must constitute good Vision and Mission statements, comparing some selected organisations and why the not so good ones would need to be restated. Rest...